The Normal School - a hotel story

Can’t Sleep? Count Sheep.

The Normal School is a boutique hotel concept based on the idea of irony to challenge our perceptions and conceptions. It is a story about converting of a storage facility in Seattle into a full service hotel.

When a space becomes formulaic, users become desensitized to it. In The Normal School, irony - the incongruity between what we expected and what actually happens - entices the guests and forms an emotional connection with them which sets the background for them to create their own stories through interaction with the space.